Rowan Bettjeman, Adam King and Alan Morrison are Viva La Dirt League, the wildly popular content creators known for their unique brand of gaming and "nerd culture" related comedy. Since starting the Viva La Dirt League YouTube channel in 2011, the Kiwis have grown an international fanbase of millions. Now a major enterprise, the core trio employ a team of Auckland filmmakers in the creation of their feel good videos.