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Hornbach: Spring

Shot in Jan 2019 in Auckland NZ, for Hornbach - a foreign DIY-store chain offering home improvement and do-it-yourself goods.

Spring in the garden – we are all familiar with the smell. It smells of grass, flowers, fresh soil – in short, it smells of new beginnings and the desire to get active in the great outdoors. It may sound impossible to try to bring this special smell to life, but this new HORNBACH campaign aims to do precisely this, traditionally with a blithe portion of madness added for good measure. The smell of spring – captured in the sweaty clothes of some typical HORNBACH characters. That is the stuff this new HORNBACH campaign is made of.

BGT has 2 of our amazing talent cast for this international commercial: Playing role of Gardener: Clive,and playing role of Scientist: Ming-Jen

Can watch the TVC: https://www.youtube.com/watch?v=6ShaZn7GiJw

 


Hornbach: Spring Hornbach: Spring